If you have decided to move forward with car wrap advertising for your business, it is highly important to be selective about the actual graphics you intend to put on your vehicle. Many businesses find that the graphics they chose for their vinyl decal are not having their desired effect. Why? Consider these 5 important factors before deciding on graphics for your car:
1. Remember – Low Visual Interpretation of Graphics
The nature of having an advertisement on a moving vehicle tends to raise the issue of difficulty interpreting what is actually on the ad, because the vehicle may be moving quickly or the person viewing the ad is operating their own vehicle. This is why it is particularly important to choose large graphics that clearly display the important information about your business in a clear and concise fashion. Verbiage should be kept to a minimum and it should be printed largely.
2. A Clear Call to Action
Vehicle wrap advertising is not the right medium to have a convoluted, complicated graphic for your advertisement. Whether your call to action is to have potential customers pick up the phone and call you, visit your website, visit your store location, or take any other desired action – you only have one shot to make this call to action as clear as possible on your graphic. Make sure any contact information is highly legible and easy for potential customers to quickly jot down.
3. Driver Visibility through Windows
Remember that your graphic should take into consideration that drivers must be able to see clearly through all the windows on the vehicle. If your ad generally uses dark colors, it is important to keep the window areas light for safety purposes. A good artist will know how to incorporate these light window areas into the existing graphic.
4. Search-Friendly Branded Terminology
Something that is important to consider but most business owners are not thinking about is the fact that more customers will find your business via a search engine than they will by typing in your business’ actual domain name. For example, if your business is called “Joe’s Pet Store,” customers will know to enter “Joe’s Pet Store” into their favorite search engine rather than attempting to visit “joespetstore.com” since your business may not actually own this domain. Therefore – you want to check your rankings on these search engines for queries involving your brand, and choose the keywords that give you the highest rankings and most visibility on these search engines as the term you list on the vehicle wrap. That way, if someone “Googles” your brand name after seeing your ad, they will be sure to click on your business’ website, and not a competitor’s.
5. QR Codes
To allow viewers to quickly access your company’s website without writing anything down, add a QR code to the ad that point to your business’ website or Facebook page.