No matter what part of the U.S. you are from, you might have noticed an increasingly common trend in small business advertising: more and more companies are turning to vehicle wrap advertising to get the word out about their business. It is almost surprising that country with such a strong car culture took so long to realize the value in using cars as a medium on which to place graphic advertisements. But in 2013, this marketing method is more popular than ever.
The idea behind vehicle wrap advertising is to work with a graphic designer or team of graphic designers to come up with a visual that is informative, fun, interactive, or otherwise aesthetically pleasing, and use that visual to wrap a vehicle of your choice. Whether you choose a car, a sedan, a truck, or a bus, this moving advertisement will garner hundreds of thousands of views as it drives around town, constantly spreading the word about your business and what you have to offer.
While the phenomenon may have already spread across the country, there are many reasons why New York City businesses can particularly benefit from car wrap advertising, which we have laid out in this blog: 5 Reasons New York Businesses Should Consider Vehicle Wrap Advertising. But there is a whole other reason why New York businesses should consider this marketing method to be a highly valuable tool: New York City is a place where aesthetics are extremely important. Face it: New Yorkers put tremendous emphasis on nearly everything aesthetic – from wearing the latest styles to making sure they have the cutest puppy walking down the block, it’s all about looks in New York. New Yorkers have seen it all, and for this reason, many of them they are quick to judge anything that doesn’t meet up with their criteria of beauty.
For this reason, vinyl car wrap advertising can be especially effective on New Yorkers. New Yorkers are visual people by nature – many of them spend their whole commute with headphones in their ears, simply taking in and admiring the visual world in front of them. And this commute does not only take place underground on the subways – New Yorkers spend a good portion of their day walking from block to block, continuously taking in the sights that bombard them at all times. Because of this, vinyl car wraps can be an especially effective way to advertise to New Yorkers. The advertisement will provide something to look at apart from the dozens of yellow cabs driving by.
If your New York City business is considering using vinyl car wrap advertising, it is especially important to make sure you carefully select the graphics to be used on your ad. Use bold letters, bright colors, beautiful patterns, attractive models – whatever is needed so your ad functions as something nice to look at. Learn more about getting a vinyl vehicle wrap installed on your vehicle in NYC.