Creative Outdoor Wrap Advertising

Van Wrap installation for Titan Tea by KNAM, Brooklyn, NY

Creativity stems from the need of wanting to question the status quo. When it is aptly adapted to concepts, it dazzles the onlookers and enthralls them. It is positively the best way to capture the imagination of the target market. Within the universe of Wrap Advertising,creativity is of prime importance. Outdoor advertising, whether it’s a sign, pole banner, […]

5 Reasons Why You Need Wrap Advertising in Your Marketing Inventory

visual advertising

Did you know that as much as 93% of all human communication is non-verbal? Albert Mehrabian, Professor of Psychology at UCLA had famously stated this in his book – Silent Messages in 1971 after extensive study on human behavior. As human beings, we are wired to think visually. Millions of years of evolution have programmed […]

A Quick History of Vehicle Wraps

Mobile, quick to implement and easy to get started, vehicles wrap advertising is a staple of many industries. And while they are all the rage amongst restaurateurs, florists, construction companies and landscapers, virtually every business can use them to drive more impressions. It is easy to think that wrap is a new way to advertise. […]

How to Maintain Your Wraps

In a world overflowing with digital marketing messages, outdoor advertising feels like a breath of fresh air, and vehicle wraps are about as creative as you can get with them. But everything has a kryptonite, even wraps! Unfortunately, Mother Nature doesn’t play nice and any oversight vis-à-vis upkeep can result in a depreciating return on […]

Top 3 Ways to Get the Most Out of Your Vehicle Ads

Car Decal Advertising NYC by KNAM Media Group

Mobile advertising in today’s fast paced environment is becoming one of the most effective forms of advertising to promote businesses both large and small. When it comes to promoting your company a vehicle wrap will give you the most impressions made per dollar than any other form of outdoor advertising. A vehicle wrap is a […]

Just How Effective is Wrap Advertising

success

By nature, humans are visual beings and we’re attracted to images of all shapes and sizes, a fleeting image is far more likely to have an impact on a consumer’s mind than reading a flyer or audio advertising – Radio. In today’s digital world 94% more total views on average are attracted by content containing […]

How to get customer traffic to a new business using just your branding

original

When you first think of a business you don’t imagine a flow of customers without a large advertising campaign. If you’ve been following stories of iconic brands, you know they have hired ad agencies for bright TV, printed, and billboard advertising. In 2014 businesses spent nearly $545 billion on advertising in the U.S. and that […]

Decal Advertising or Social Media? Who wins?

To hear some of those who criticize the overuse of digital media tell it, we have become a society of people who are too busy looking down at our iPhones and Droids to safely cross the street! Sure, these remarkable devices on which we depend so much have become integral to our lives. But we […]

Give Your Manhattan Business a New Look for the New Year

Welcome to my business

The countdown has begun. We are rapidly approaching the end of 2014 and entering into a new year. Now, how about a new look for your business? If you own a storefront business in the Manhattan area, think about something of a facelift. Technically, we’re talking about something more along the lines of fresh makeup […]