Did you know that as much as 93% of all human communication is non-verbal? Albert Mehrabian, Professor of Psychology at UCLA had famously stated this in his book – Silent Messages in 1971 after extensive study on human behavior.
As human beings, we are wired to think visually. Millions of years of evolution have programmed a predisposition towards visual cognition into humans. As text has only been around for about 10 thousand years, our brains perceive visual stimuli a lot faster; actually 60 thousand times faster! This is also probably why we love our movies, art and always seem to prefer witnessing an event first hand than reading about it in paper.
And this is also why wrap advertising is such a good idea. Not only does it score high on visual curb appeal, but if used with vehicles it can get you a bigger bang for your buck.
For instance, the Traffic Audit Bureau of Media Measurement estimates that vehicle advertising has the potential to create anywhere from 30 thousand to 70 thousand impressions every day!
So, if you are still sitting on the fence, trying to decide whether vinyl wrap advertising is worth your time, then here are 5 reasons which will convince you otherwise…
#1: Affordable – High cost is the number one concern with any kind of advertising. More the ad cost, the lower your ROI is. Billboards, TV/Radio spots, and even digital advertising can set you back by a lot (doubly so if you are not careful!) With vinyl wrap ads, you only need to make an initial payment for having the creative made; you can then use it to generate impressions for years on end!
#2: Huge reach – Billboards and posters don’t go anywhere, but your vehicles do. Depending on how many vehicles you dedicate to wrap advertising, and how frequently they travel, they can help you generate tens to hundreds of thousands of impressions every single month.
#3: Impossible to ignore – Think about it, with all the white, black and beige colored vehicles populating a typical road; wouldn’t a car or truck wrapped in an awesome graphic immediately attract everyone’s attention?
#4: Tons of creative options –No, we are not talking about the typical weird font or funny picture here (although they could be used to great effect as well); you could also experiment with optical illusions to give everyone on the streets something to stare in awe, trying to figure out what on earth they just saw!
#5: Passive – TV, radio and even internet ads are typically classed under interruptive advertising for a reason. Their entire premise is based on stopping the viewers from whatever they are doing in order to get their attention. Wrap advertising is less intrusive, and when creatively executed can even give your audience a reason to smile and/or laugh.
Advertising has earned a bad rep in recent times particularly because it centers more on pushing as many products onto an unsuspecting person as possible. At KNAM Media, we believe that great advertising revolves around helping people find great solutions to pressing problems. We help you create ads which deliver your core message in the most entertaining, educational and uplifting manner possible! Contact us today to discuss how we can help you leverage wrap advertising to take your business to the next level.