Creativity stems from the need of wanting to question the status quo. When it is aptly adapted to concepts, it dazzles the onlookers and enthralls them. It is positively the best way to capture the imagination of the target market.
Within the universe of Wrap Advertising,creativity is of prime importance. Outdoor advertising, whether it’s a sign, pole banner, or vehicle wrap, has only seconds to make an impression on potential consumers. That’s not a lot of time to share your message and important business information. The trick is to share your information, in a way that doesn’t seem too crowded or hard to read, leading to a higher probability of retention.
Creativity should influence all aspects of the advertisement from the message to the design, factors such as, size, font type, and color of all matter. Make sure it is easy to read, especially at a distance. The color contrast and letter size are factors that influence visibility and accessibility to people passing by in cars.
When it comes to design one should intentionally create an “eye-grabber” which would be the focal point helping in guiding the viewer and making the sign more memorable. Various studies show the positive influence of images should be used to share the message, not simply because they “look good” but due to the fact that they create a lasting impression in the psychology of the consumer. The clarity of purpose and the effectiveness of the imagery would have a correspondingly proportional effect on retention within the consumer mindset.
Some brands choose to design their vehicles to replicate their products, in an appealing manner, so as to have a more impactful connect with the target market segment.
Still others display the main features of their product or services on their vehicles.
Wrap advertising doesn’t necessarily need to be elaborate for it to be creative, and eye catching. Some brands have found that simplicity is key to get the message across. However, even so, the idea is effective.
Wrap advertising is a fantastic outlet to the fountain of creativity, if you have one that is. Currently branding company vehicles is the most cost effective way of advertising. Just compare the price of an advert in a local paper or radio to the price of branding your vehicle which is out on the road and visible 24/7, 365 days a year. Commercial van and fleet wrap branding are very effective in helping your business promote its services whilst looking professional and part of a corporate identity.
This method has advantages over other types of outdoor advertising: a bus stop sign, for example, sits there and is seen – if someone one is sitting near it- but it is stationary. By putting your advertising on your vehicle you are a roaming billboard, visible to many more people than a stationary sign, and you are likely going where your business is located.
Of course, it depends on what you do but your advertising wraps and vinyl gives you a powerful chance to convey to the public your ethos, mission, and personality. If these can be conveyed in a creative and fresh way to the audience, it builds an aura of progress and success, which will automatically be associated with the brand.
