Vinyl vehicle wraps can technically be applied to any type of vehicle, as the wraps can be custom cut according to the vehicle’s dimensions. However, as a general rule of thumb, the larger the vehicle, the more space there is to work with on the actual advertisement. This is why busses can make for a wonderful surface on which to place a vehicle wrap advertisement. Bus wrap advertising is becoming increasingly popular for this exact reason.
How does it work? First, if the company purchasing the advertising space will need to get in touch with their municipality’s advertising and telecommunications department for public transportation, such as the MTA in New York City, to inquire about advertising space. Different pricing options exist for different budgets, as public transportation departments often offer advertising space on different parts of the bus in Next, the company selects a graphic they would like to use as the advertisement, submits it to the vehicle wrap company they choose to work with. The vehicle wrap company will then print and install the advertisement on the selected bus.
Who can make use of bus wrap advertisements? Because the graphics are so large, these ads are generally best for any product or event that can be made highly visual, such as broadway shows, city tours, book releases, TV shows, non-profit events, fundraising, video games, and more. The more enticing the visual, the more effective the bus’ advertisement will be. Bus wrap advertisements are extremely cost effective due to the sheer number of impressions they receive on a daily basis. Better yet, you can select a specific bus line based on its route to target viewers from specific neighborhoods, giving this form of advertising an even higher rate of return. Bus wraps are particularly effective since they stand out among their non-wrapped counterparts.
For further information about bus wrap advertisements or to have any of your questions answered, please contact us.