Car wrap advertising is a highly effective marketing strategy, and one that gets you, the business owner, more bang for your buck. Why? Because vehicle car wraps only require a one time, up-front payment to be installed and then the business or entity you are marketing will continue to receive exposure so long as the vehicle is used. Furthermore, the car wrap will remain intact on the vehicle for anywhere up to 5 years on average, meaning your investment will continue to pay off over a long period of time. Here are some of the other advantages of car wrap advertising:
1. Vinyl Vehicle Wrap Advertising Sets Your Brand Apart
Many small businesses use traditional marketing methods to try to spread awareness of their business, including radio & tv commercials, newspaper and magazine ads, and more. But businesses who choose to use car wrap advertising set themselves apart and make their brand appear more unique because this method of advertising is still relatively new. Wrapped cars still catch many consumers’ eyes just by virtue of the fact that a majority of people are not used to seeing cars covered in graphics.
2. Low Maintenance Involved
Once the car wrap is installed, there isn’t much maintenance required to keep it in good condition. While it is not recommended to use a car wash to clean your car, you can hand wash a vinyl vehicle wrap to keep it shiny and clean.
3. Your Car Will Not Be Damaged
One of the primary questions many business owners have before installing vinyl automobile wraps is whether this advertising will damage the integrity of the vehicle on which they install the wrap. The answer is no – to remove the wrap, one simply needs to thoroughly clean the wrap to remove any dirt, heat a corner of the wrap until it begins to separate from the car, and gently pull off the wrap like you would a sticker. The car will stay in the same condition it was in before the wrap was installed.
4. Reinforce Your Brand’s Image Through Car Wrap Advertising
Consumers respond well to consistent exposure to a brand’s logo. Through car wrap advertising, your brand can expose its audience to your logo that many more times, helping them to make the decision to choose you above your competitors, even if only on a subconscious level. This strategy of subconscious marketing is used by most successful, popular companies and it is highly effective.