Being the social creatures we are, humans have a strong drive to belong in packs. Throughout our lives, we try to emulate people and trends which we believe will fetch us greater acceptance. While this tendency to be normal has helped us survive (and it still does), being the same as everyone else has never really created staggering business or marketing advantage.
If anything, it’s always the people who risked ridicule and mockery who seem to inspire changes. Yes, there’s a risk involved in being different, but it’s worth the return…and it’s fun!
So, why are we telling you all this? Simply because we have seen time and again businesses succumbing to the fear of doing something different, and cranking out material which is more of the same as what everyone else is creating. This often translates into poor to average market responses. Fortunately, there are ways you can stand out and turn your bakery business into a neighborhood sensation!
Check out these freshly baked, out of the box marketing ideas for your next attempt:
Create holiday/vacation specific promotions, then advertise them on your delivery vehicles
Many-a-times, businesses will put generic company information with graphics to advertise their products. However, in doing so they are missing out on a lot of marketing potential. As a bakery, you probably already are creating holiday specific promotions. Now how about driving your delivery vehicles all over town with ads about them? That should get you way more mileage than a generic ad with simple company info!
Create neighborhood specific ads
Are you delivering primarily to suburbs or office areas, or a combination of these? By understanding which all roads and neighborhoods your vehicles travel thru, you can create ads targeted to a highly specific audience. So let’s say 3 of your delivery vehicles are dedicated to delivering bakery items to an affluent, suburban area.
You could either decorate them with more family themed marketing material, or may even create specific promotions. Events such as contests and sweepstakes are also a great idea here. Have vehicles going through office complexes? Have material and promotions specific to professionals on them!
The idea here is that a focused strategy will always outweigh a broad one.
Try something audacious
Don’t always be playing safe. Every now and then, throw something out there which will make people stop and take note!
We mean something 3D like this:
Image credit: Pinterest
Or this:
Image credit: Pinterest
Or this:
Image credit: Pinterest
The sky is the limit what you can do here. We helped many companies set up their vehicle ads. Contact us today, and let’s bake some marketing goodness together!
